Lula Design | Now Boarding Digital

Lula is a fintech company that gives SMEs the tools, intelligence and funding to better manage their cash flow.

They’re making a real impact in the South African economy by empowering entrepreneurs to meet their financial commitments consistently and become sustainable, growing businesses.

The Challenge

A bank that isn’t a bank.

Lula (previously Lulalend) wanted to move away from a banking feel, and lead the fintech space with their new offerings.

Our challenge was to help Lula reinvent themselves with a bold, new brand and an exciting, easy-to-use and deeply human site. It needed to instil trust and intrigue and simplify Lula’s offering, while being easily scalable and editable going forward.

The Solution

Re-inventing their identity

Lula was branching into new banking offerings, and needed a fresh identity. We designed a look & feel that reflects the energy and clean tech-feel of a modern FSP, with diagonal lines that revitalise the brand and represent the collaboration between Lula and their customers.

A visually exciting calculator

Lending is still a core part of Lula’s offering. So, we helped make the process of understanding, choosing and getting funds truly effortless with this visually exciting, easy-to-use calculator.

Scalable through bespoke components

With Lula’s desire to scale in business, we needed to ensure their site was scalable too, while always maintaining a seamless user experience. We designed a bespoke system of WordPress components to empower Lula to easily expand their site as their offering grow.